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Web design is about much more than creating a design that is fresh and appealing. Any web site that is to become successful as a sales and marketing tool needs to be intuitive and easy to use for first-time and

repeat visitors.

 

Web design is usually the first stage of a project. At this point, the project is not a web site at all, but layers of pixels within a graphics package. The first goal to achieve at this stage is to create a design with visual appeal.

A recent study by Carleton University in Ottawa revealed that it takes as little as 50 milliseconds for a browser to decide whether they like a site. So if your site doesn't look good, the chances are it is not reaching its sales potential. For most web designers, once they have produced an appealing design their job is done. At Coastal Creative, once we have created a design our job is only half done. A web site that is truly successful needs to meet all the following:

 

  • Clearly shows what your company has to offer

  • If the company offers a large number of products/services the most important should be prominently displayed

  • The site's navigation(s) need to be intuitive (you'd be surprised at some of the navigations we've seen)

  • Points of contact need to be clearly visible

  • Points of sales need to be simplistic and intuitive Site should not be cluttered with useless or marginal information

  • Text should be inviting to read

 

It might sound simple, but how many sites do you see that encompass the above aspects while looking good at the some time? However, we do understand that not all web sites need to meet some/all of these aspects - some sites need to be more art than sales.

 

Many sites suffer from lack of design variation, a lack of imagination and/or development ability. For this reason, we feel it is important to design individual sub-pages for some of our projects. These can help your site from getting stale and we make sure they are not too different from one another, so as not to confuse potential customers.                                                                  

Web Design

Overview

 

The websites we design for you will be unique and easy to use. It will take your business into the homes and offices of your existing customers and potentially millions of new customers not only in your area, but around the globe, 24 hours a day every day of the year.

 

What other form of advertising can compete with that?

 

 

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